Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.

That’s because love, like the Internet, has a lingo and etiquette all its own.

“Let’s say you're five-foot-ten, but you decide you’ll seem hotter if you say you’re six-foot-one,” Robinson says.

“‘I’m a laid-back, easygoing guy…’ Such terms are practically meaningless.

After four years, scads of lays, and many great girlfriends (plus plenty of failures along the way), he launched this website.