At the time, Baldwin became aware that Burns of London was also in search of a savior.Baldwin made an attempt to purchase Fender, but was outbid by CBS, the huge broadcasting and entertainment company looking to get into “leisure time” markets.
Most came down on the latter side: CBS (TV) bought Fender, Seeburg (jukeboxes) bought Kay, Norlin (beer, etc.) bought Gibson, Avnet (hotels? It was amid this corporate feeding frenzy that Baldwin guitars were born, the result of a collision between the quest for guitars and the fortunes of Burns guitars of London.
The most detailed source for information on Burns guitars is The Burns Book (The Bold Strummer, 1990) by Paul Day.