Yes, they may conform to the particular social customs of their own country, but they are fundamentally seeking what any woman anywhere is seeking: a loving husband who will look after her and keep her safe.
The preconceptions that most westerners have of Thai women can make it difficult for these men to make the right decision when choosing a Thai wife, Thai girlfriend or life partner.
The key is to understand these five different categories of Thai women within Thai society.
Westerners tend to generalize when discussing Thai women, and many have bad dating experiences with Thai women without understanding why.
It also should be remembered that western men also have different social backgrounds.
The five groups of Thai women are defined here in order to help explain the different sort of relationships that can develop, followed by a discussion of the Thai class system which few foreign men, who date Thai women, are aware of.
On the other hand an overwhelming majority of the growing number of relationships between foreigners and Thai women are quietly successful.
Other less mature foreigners may react with frustration at the not only the social differences but cultural values or may abuse the relationship.
There is a tendency for westerners to generalise when discussing Thai women, and to regard them as being fundamentally similar over the entire country. Just as women differ in their ethnic origins, religion and social standing in countries such as the USA, UK, Australia and Germany, they also do so in Thailand.