Is the video the result of production staff having nothing to do? It's incredible to imagine that in the aftermath of the Theranos disaster – where a charismatic but deluded founder built a multi-billion-dollar company out of technology that simply didn't work properly – that Magic Leap still exists at all.In fact, we can start to identify the elements that allows this peculiar phenomenon of a technology firm with no technology to persevere: Each of these phoney stages builds on the other: the leader and founder persuades investors who inject money and lend credibility; the credibility and cash brings in big names; and it all buys buzz and PR from credulous morons in the press. The irony is that the taller the house of cards grows, the less people are willing to knock it over in case it lands on them.Another pull of the lever, anything to keep the illusion going. In February, at the Upfront Summit in Los Angeles, attendees finally got to see this revolutionary new technology that will charge your phone while it is still in your pocket. The real product – no release date – will, of course, be much smaller, we're told. Except u Beam is running out of money funding this pipe dream, and so four months later, in June, it approached soft-target USA Today with another demo.When, in April 2018, there is still no product, what will Abovitz do? In what was a very carefully constructed setup, Perry stood close to huge white box with a phone that was itself encased in a very bulky black container, and held it in a specific way and – wow! This time, the huge white box was smaller, as was the huge black box, and the phone showed a charging sign. For one, how about a recent peer-reviewed report by engineers that specialize in this field pointing out that while it is theoretically possible to charge a phone using the ultrasound technology u Beam is working with, the efficiency of the system is so low that it would take days or weeks to fully charge a phone.
But what really needs to be considered when exploring a solution?
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This time, rather than faking its virtual-reality technology, Magic Leap has produced a heart-rending origin story about this extraordinary company with founder Rony Abovitz talking wistfully about the moment of inspiration that led him to create the organization and change the world forever.
In fact, it is so entrancing it's easy to forget that Magic Leap HASN'T PRODUCED ANYTHING."But I'll just say that as a first-time founder and as a scientist, to have people question your integrity is horrible. Yeah, it stunk." The fact is, just like Theranos and just like Magic Leap, u Beam's technology is never going to exist in any meaningful way, in our opinion.