A feature known as "Geofilters" was added in July 2014, which allows special graphical overlays to be available if the user is within a certain geographical location, such as a city, event, or destination.Snapchat users can design and submit their own "Geofilters" to be used on the app.How are organizations striking the balance between new initiatives and cost control?Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.
The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.