Driven by social media Social media has drastically changed everything about dating.
Social networking sites play many roles — connectors of mutual friends, precursors to blind dates, playgrounds for pre-date flirting and re-connectors of exes and long-lost lovers.
"You've got mutual friends, you see photos of them with your friends, and you think, 'Hey, this person might be nice, I could consider going on a date with him," says 23-year-old advertising account executive Komal Shah, who is going on a blind date next week.
Says ad guru Prahlad Kakkar, "Technology has made life much easier for young people.
Hook-ups, serial monogamy (a succession of faithful relationships) and living in are their ways of experimenting and scrutiny." In fact, American journalist Hanna Rosin believes feminist progress right now largely depends on the very existence of the hook-up culture.
In her 2012 book, The End of Men: And The Rise of Women, she writes, "Research about the hook-up culture shows that over the long run, women benefit greatly from living in a world where they can have sexual adventure without commitment and where they can enter into temporary relationships that don't get in the way of future success..." That leaves both the modern man and the New Age woman on a more level-playing field.
A newlylaunched double dating website conducted a study with 1,193 single women in a bid to discover how important their friend's approval is when they start dating a new partner.
It makes perfect sense to trust their opinion about a prospective partner." In fact, your inner circle's approval means you can build a larger social network around your romantic interest.With as little to go by as your complete name and city, a person can access reams of information about you.Be honest after you've begun the courtship ritual too.Says relationship counsellor Dr Tushar Guha, "Pre-marital sex is no longer a crime, because there is a shift in perception.
Marriage is no longer the goal of getting into a relationship.
As Valentine's Day approaches, Kasmin Fernandes lists the unwritten laws of the new dating game.