I see the sender name, the email subject line and possibly the preheader text. The folks at Priceonomics are content marketing geniuses. Dear Domino’s: I will totally take you up on that generous offer.
Here are [some] emails I received recently, as well as how I reacted to the email subject lines: Sender: REI Email subject line: Make your campsite come to life My reaction: Ugh. How do they come up with such interesting ideas for articles? And than you for letting me save my credit card info in your handy app.
One exception was Christmas day, which was on a Wednesday, where not a single email arrived in my inbox.
And I believe that email subject lines are at least partially responsible for that.My email vault continues to grow each year — like some vast hoard under a mountain.