They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
With no rule barring her participation, she finished as a runner up.
But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.
Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.
C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.
At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.
She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
The next day, based on the popularity of the visiting Inter-City Beauties, they were also entered into the Bather’s Revue.By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.