Here's a sign whose time has passed it by—Yahoo's retro-futuristic roadside-motel-style billboard that has graced the I-80's eastbound approach to the Bay Bridge for the last 12 years." data-title = "Yahoo Taking Down Iconic S. Billboard After 12 Years" data-categories = "adfreak" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" Here's a sign whose time has passed it by—Yahoo's retro-futuristic roadside-motel-style billboard that has graced the I-80's eastbound approach to the Bay Bridge for the last 12 years."Yahoo says it will take the small piece of the San Francisco skyline down soon," says the , "leaving not only a hole on the horizon, but a hole in the heart of the thousands of commuters who have connected with the sign like an old friend." In a corporate blog post about the billboard that never actually explains why the sign has to go, Yahoo refers to itself as "the premier digital media company." Ha ha!
Update: Hundreds of people came out to protest the sexist billboard in North Carolina yesterday.Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public.Yahoo, still in damage control from this week's claims that it helped the government spy on its email users, has filed a patent for smart technology that brings online ad-targeting capabilities to public billboards."Those of skill in the art will appreciate from the diversity of these examples the great variety of ways in which an aggregate audience profile may be determined or generated using real-time information representing the context of the electronic public advertising display and/or additional information from a wide variety of sources," Yahoo notes.
It sees potential for the system to be integrated with existing online ad exchanges, allowing advertisers to reach across devices with the same ads.In the freeway scenario, the billboard would be placed near traffic sensors that detect the number of vehicles passing, their speed, and time of day.