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Our marketplace grew quickly due to our lower prices and our ability to match caregivers with clients so quickly.We protected the marketplace by offering the support of a care management team, the personalization of profiles with photos and video interviews, a robust algorithm to control matching and dispatching, lengthy reviews from past clients, and a rating system to ensure quality.While this may come as a surprise to a lot of people, today we are announcing that Home Hero has decided to cease all operations and remove itself entirely from the industry of home care to focus on a new healthcare venture.


For many years I watched with shock and sadness the struggles my father went through finding reliable caregivers for my grandmother in Seattle.

In June 2015, we raised a million Series A, bringing total funding to million.

One distinct advantage of Home Hero was our ability to expand to different geographies quickly, whereas most agencies could only keep a 10–15% buffer on supply above their expected billable hours.

Still, while our new markets showed early signs of growth via online acquisition, we found ourselves competing with local home care agencies who were staffing experienced teams of field marketers whose primary purpose was to grow leads and coordinate discharges of patients from acute care facilities — such as hospitals, skilled nursing facilities, senior centers and outpatient facilities.


They were willing to drive across town to meet a family, bring them coffee and pastries, conduct a free home safety inspection and a two-hour consultation.In September, 2016 my family held funeral proceedings in Los Angeles to say goodbye to my grandmother, Flavor Bell Booker, who was only a few weeks away from her 99th birthday.



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